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About VRI Medical Alert

Company Overview

Incorporated in 1989 by Dale and Darren Torrence, Valued Relationships has become one of the largest providers of emergency response systems and medication dispensers in the country. Dale and Darren built the company on ten fundamental values:
  • We can only be the leader in the industry if we are the best in every aspect of what we do on a daily basis.
  • Be like children or grandchildren serving our parents or grandparents.
  • Perform our work with a sense of urgency and accuracy knowing that someone's life will at some point will depend on it.
  • Be ladies and gentlemen serving ladies and gentlemen.
  • Be fiscally responsible in order to maximize profit without compromising care and continuing to secure the long term health of every member.
  • Create customers for life with warmth and friendliness with each member contact.
  • Value your part of the team and how it adds value to the customer.
  • Continuously seek opportunities to innovate in order to deploy the latest and most advanced technologies to aid in our members' independence.
  • We protect the privacy of our members, employees, and the company's information and assets.
  • Take pride in my image as well as the image of VRI.
You will very rarely see us on TV, the radio, or elsewhere because we don't spend a significant amount of money on advertising (less than 1% of revenue). We have grown through word of mouth and have become the preferred provider for thousands of doctors, nurses, hospitals, home health care agencies, and case managers across the country. In 2007, our #1 referral source was our current customers. Treating our customers well has always been, and will always be, our top priority!

Corporate Management

Darren Torrence is a Director and General Manager of VRI. Under his leadership, VRI transformed from its roots in home security systems into a national provider of personal emergency response systems. In addition, he led his company to be one of the first providers of medication adherence services. Prior to VRI, Darren worked at NCR as a senior sales manager. While at NCR, he was awarded the Top Sale Person of the Year, and Rookie Sales Person of the Year honors. Darren graduated from Bowling Green State University in 1984.

Andy Schoonover is responsible for the Company's Sales and Business Development activities, as well as building out the Company's capabilities in training and technology. Prior to working at VRI, Andy co-founded and was Managing Partner at Blue Canyon Capital, a private investment firm formed to make a long term investment in profitable small and middle market companies. Before Blue Canyon, Andy worked for Host Marriott Corporation (now Host Hotels & Resorts, NYSE: HST). At Host, Andy worked with the Treasury, Asset Management and Acquisition and Development groups and completed transactions valued at approximately $1.5 billion. Andy has also held positions with Florida Capital Partners and Blue Ridge Capital. Andy received his MBA from Stanford University and his BS from the McIntire School of Commerce at the University of Virginia.

Chris Hendriksen is responsible for the Finance and Operational aspects of the business, with an additional focus on selling new products and services to the Company's current base of customers. Prior to working at VRI, Chris co-founded Blue Canyon Capital, a private investment firm formed to make a long term investment in profitable small and middle market companies. Chris also worked for Thayer Capital Partners, a private equity firm in Washington, DC with $1.5 billion of capital under management. At Thayer, Chris focused on making and managing private company investments in the logistics, aerospace/defense and electronics manufacturing industries. Prior to Thayer, Chris held positions with William Blair & Company and PROTRADE. Chris received his MBA from Stanford University and a BBA from the University of Notre Dame.




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